Brief: The UK Arts Council wanted an animation to promote their new website allowing disabled people to have better access to booking for cultural events, exhibitions, concerts.

 

In collaboration with our scriptwriter, we envisioned a metaphorical journey down a road fraught with obstacles, symbolizing the challenges disabled individuals face when navigating online booking systems.

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In addition, we incorporated the cubic logo of the 'All In' campaign as a transition device, illustrating how obstacles can be transformed into solutions along the journey.

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Designing and animating the project was an immensely enjoyable experience, and I'm incredibly proud of the final result. The client was equally thrilled with the outcome.